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THE BENEFITS OF USING GOOGLE
In today’s competitive online landscape, ensuring your business is visible to potential customers is more critical than ever. With billions of searches happening on Google every day, it's essential to leverage Google’s powerful platform to increase leads and grow your business. Whether you're a local business in Alberta or a national brand across Canada, Google Advertising provides the tools to put your business in front of the right audience at the right time.
SEO vs. SEM: Understanding the Difference
When it comes to Google Advertising, there are two primary strategies that can help you achieve your goals: Search Engine Optimization (SEO) and Search Engine Marketing (SEM). While both aim to boost your visibility on Google, they work in different ways.
WHAT IS SEO
SEO focuses on optimizing your website to rank higher in organic search results. This means improving your site’s content, structure, and relevance to align with what people are searching for. With over 50% of website traffic originating from organic search, SEO is a critical long-term strategy for increasing visibility. SEO also includes Local SEO, which ensures your business appears in local search results and on Google Maps. For example, when someone searches for “best coffee shop in Calgary,” Local SEO helps your business pop up in those nearby results. GMB (Google My Business) management is a key part of this, making sure your business details are accurate and optimized for local searches.
What is SEM (Google Ads)?
Unlike SEO, which focuses on organic rankings, SEM involves paid advertising on Google. Google Ads allows you to bid on keywords relevant to your business, ensuring your ads appear at the top of search results when potential customers are searching for products or services like yours. Google Ads can work wonders for various types of businesses: Local Businesses: Drive foot traffic and awareness with ads targeted to your specific geographic area. Service Companies: Capture leads by reaching people who are actively searching for your services. Ecommerce Brands: Showcase your products directly in search results, driving sales from shoppers looking for what you sell. With Google Ads, your business gains instant visibility, and you only pay when someone clicks on your ad, making it a cost-effective way to boost traffic and generate leads.
Unlock Your Business's Full Potential with a Free Consultation!
Are you ready to take your business to the next level but unsure where to start? Let us help you with a no-obligation, free consultation. Our team of experts at Marketing Local LTD will provide you with valuable insights tailored to your business needs. Whether you’re looking to boost your online presence, enhance your marketing strategy, or dive into digital advertising, we're here to guide you every step of the way. Filling out the form is quick and easy. Once you do, we’ll reach out to schedule a personalized consultation where we'll discuss your goals, challenges, and opportunities. This is your chance to tap into industry-leading expertise at no cost. Don’t miss out on the opportunity to get a professional perspective on your business strategy.